![]() ![]() This eventually led Huang to intern at Microsoft in both Beijing and its Redmond headquarters. Each fellow was given a computer and internet access so they could explore the web and message other fellows. The foundation selected young students from various emerging regions around the globe. Huang went on to study Computer Science at the prestigious Zhejiang University where he was selected as a fellow at the Melton Foundation. He was also considered to be a star student, winning Mathematics Olympiad competition medals, which eventually got him into the highly selective Hangzhou Foreign Language School (HFLS). Huang was born in 1980 to factory worker parents on the outskirts of Hangzhou, a city in China’s eastern province of Zhejiang (where its fiercest competitor Alibaba is also based). Pinduoduo, headquartered in Shanghai, China, was founded in 2015 by Colin Huang as well as Chen Lei. ![]() Pinduoduo is solely available on mobile devices and can be used on any smartphone that supports Android or iOS. Users can play a game called Duo Duo Orchard, which requires them to plant and nurture a virtual tree with droplets that they earn from using the app. Lastly, Pinduoduo also incorporates games into its app experience. Users can shop from a variety of categories, which not only include things like clothing or electronics but also groceries (in particular fruits). Merchants on the platform set two prices, namely for individual as well as for team purchases.Ī team needs to be formed within a 24-hour timeframe and contain a set number of buyers willing to pay the price set by the manufacturer. Pinduoduo turns that concept on its head by allowing the customer to purchase directly from manufacturers. On top of that, sellers often have to invest heavily in advertising and logistics – costs they ultimately pass on to consumers. Consequently, manufacturers only sell their products to sellers in bulk in order to turn a profit. The sellers on the marketplace, in turn, source the goods from manufacturers across the globe. In a traditional marketplace setting, customers make individual purchases from sellers on the platform (or, in some cases like Amazon, buying directly from the marketplace). Pinduoduo, which can be roughly translated to “Together, More Savings, More Fun.”, is an online marketplace that promotes group buying. ![]()
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